![]() To do a site audit like a boss, you’ll need to hand a professional looking report to your manager or client. Site Auditor tests your homepage and provides a comprehensive page speed report to help fix speed problems. Raven’s Site Auditor detects the presence or absence of headings, and also detects and identifies microdata.Ī faster site can result in increased engagement and conversions. Using microdata can produce rich snippets that help your site perform better in the SERPs. For example, microdata can be used to communicate events, recipes or a company’s contact details. does something similar, except that it uses structured data called microdata to communicate complex types of data. Headings like H1 and H2 help provide semantic context for site content to both human visitors and search engine bots. It also reports on any images that are broken or missing. The Site Auditor checks every image to make sure it has ALT text and title text. Images are often ignored by webmasters, but optimized images can significantly increase site traffic. It also reports on links that use rel=”nofollow”. Site Auditor checks both text and image links, and reports if they are broken, and if they are missing anchor text or descriptive ALT text. And if there are enough of them, it can send a low-quality signal to search engines that affect how visible your site is in the SERPs. It also checks for pages with a low word count (250 words or less), which can be interpreted by search engines as irrelevant or low quality pages.įind broken and non-optimized internal and external linksīroken links – internal and external – suck for users. Raven’s Site Auditor finds and reports on pages that have duplicate content. You can use canonical tags to help steer search engines in the right direction, but it’s best to have unique content on each page of your site. In addition, it checks to make sure you didn’t forget to put your Google Analytics tracking code on the page.ĭuplicate content won’t ruin a site, but it’s not ideal, because you’re entrusting search engines to pick which page to display in the SERPs. Site Auditor checks for page titles and meta descriptions – if they’re missing or duplicated, and, if they exist, if they’re too long or too short. If you’ve duplicated it, forgotten it or haven’t spent the time to optimize it, your site will suffer the consequences. Meta data is easy to miss because it’s invisible when viewing a page in a browser, but it’s very important to search engines because it directly affects visibility. The first thing our Site Auditor checks for are visibility problems – i.e., can a search engine crawl through your site and discover content? You’ll get a tally of all page errors, blocked pages, redirects and malware. Automate crawl and compare results over time.Find broken and non-optimized internal and external links.
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