![]() The mission is maintain the status quo – and never advance it. Holders of the licenses are most prominently represented by the New Jersey Restaurant and Hospitality Association, the name of which some have decried as deceptive since it does not make mention of the organization’s heavy lobbying in favor of those few businesses that can actually afford the exorbitant cost of being able to do business under the current regulations. Under New Jersey’s unique (to put it kindly) liquor licensing laws, towns can sell such licenses for hundreds of thousands of dollars – in some locations, more than $1 million – which has had the cumulative effect of promoting the construction of large chain restaurants over locally-owned establishments. Political observers statewide – as well as many elected officials scattered across New Jersey – have said the ABC’s regulations can largely be tracked to lobbyists representing the state’s bars and nightclubs that hold traditional liquor licenses. A brewery may not hire an outside marketing company to assist with any special event.Breweries are prohibited from showing any television program - news, sports, entertainment and so on - that the brewery “markets via social media.”.A brewery may not host more than 25 special events per year, such as trivia nights, bingo games, televised sporting events, or live music.Breweries are banned from hosting “pop up’ shops, bazaars, or craft shows.”.Breweries may not sell coffee or soda that is not physically brewed at the facility.No free drinks or discounted drinks are allowed.No mixed drinks containing beer may be sold.Food is banned from being sold at breweries with the exception of “water and single-serve, pre-packaged crackers, chips, nuts and similar snacks.” Third party food trucks are also banned from brewery properties.Require a brewery tour before any beer can be consumed on or off site.In short, the ABC’s new rules do the following: “We’re not trying to cut anyone out by having breweries – we want to have more places for people to enjoy themselves,” said Mayor John Ducey, endorsing the resolution opposing the state’s regulations.
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